Monday, January 11, 2010

How To Choose A Corporate Photographer

By Terry Frank

Every company has its important events, like the opening of a new building, or the announcement of new leadership. The proceedings of most of these events need to be circulated to the employees as well as the media, for which you require photographs. This is where event photographers come into the picture.

Taking professional images at an event is a rare skill. Unlike most other kinds of photography, the person capturing an event has almost no control over the flow of the event or how the people react. To be able to do well at event photography, a person obviously needs talent, plus he must also have a solid experience behind him. However, the biggest problem is that a corporate photographer does not get a second chance.

You need to keep several factors in mind while picking a corporate photographer for an important corporate event. He must have impressive accuracy and good knowledge of light settings for his equipment, as most company events take place indoors. It is also important to make sure that the photographer brings a good camera and side equipment like flash.

You will avoid a lot of trouble if you go to a good agency, which will offer you the services of a trained professional. You should check the previous work of the photographer and his experience in covering similar occasions in the past. A good agency should also be able to provide client references of past work.

Of course, you have to tell the corporate photographer, who you intend to hire, about all the requirements that you want him to deliver on. This step is the most critical, as without proper communication it would be difficult for the photographer to figure out what your exact needs are, and for you to be convinced about his services. There is nothing like a good discussion to put the photographer at ease, and this way you would also be able to develop a good working relationship with your corporate photographer.

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